Fitness Holdings Expands Northeast Footprint with Successful Launch of Crunch Brandywine

WILMINGTON, DE – Demonstrating its continued momentum as a leading operator in the health and wellness sector, Fitness Holdings officially opened its newest state-of-the-art facility, Crunch Brandywine, in August 2025. Located at 5331 Brandywine Parkway, the premier club marks another major milestone in the company’s multi-unit development strategy to scale the Crunch Fitness brand across key Northeastern markets.

The expansion into the Wilmington market highlights Fitness Holdings' proven ability to identify high-traffic, demographically favorable locations and execute timely club openings.

Driving Value in the HVLP Segment

Crunch Fitness continues to stand out as a dominant player in the High-Value, Low-Price (HVLP) fitness segment—one of the fastest-growing sectors in the industry. By combining a "No Judgments" inclusive environment with high-tier amenities, Fitness Holdings captures a broad demographic of gym-goers.

Crunch Brandywine exemplifies this high-value model, featuring:

• The HIITZone: Crunch's signature, advanced high-intensity interval training ground designed for fast-paced, team-based workouts.

• Diverse Group Fitness Options: Dedicated studios for Ride, specialized strength training, and action-packed cardio classes.

• Relax & Recover Services: Premium amenities including HydroMassage®, saunas, steam rooms, and tanning to drive high-margin tier upgrades.