Fitness Holdings Accelerates Northeast Expansion with Opening of Crunch Crossgates

ALBANY, NY — Demonstrating continued momentum in its aggressive High-Value, Low-Price (HVLP) market expansion strategy, Fitness Holdings North America, a premier franchise group of the Crunch Fitness brand, officially celebrated the grand opening of Crunch Crossgates in late October 2025.

Located in the prominent Crossgates Mall in Albany, New York, the state-of-the-art, 32,000-square-foot facility marks a major milestone for the company: its 53rd location overall and its ninth in New York State. The opening underscores Fitness Holdings’ commitment to capturing high-demand regional hubs and scaling its footprint across the Northeast.

Strategic Real Estate & Market Positioning

The launch of Crunch Crossgates exemplifies Fitness Holdings’ data-driven approach to real estate. By transforming a premier commercial footprint within the Capital Region’s leading shopping center, the club capitalizes on built-in foot traffic, high regional visibility, and exceptional consumer accessibility.

"The population of Albany is rapidly growing, which drives an increasing demand for robust, high-quality fitness offerings," said Mark Federico, CEO of Fitness Holdings North America. "Crunch Crossgates was designed to fill a critical gap in the market, blending elite fitness infrastructure with our signature 'No Judgments' philosophy to create an inclusive community asset."