Fitness Holdings Expands Portfolio with Strategic Launch of Crunch Troy
TROY, N.Y. — Continuing its aggressive growth trajectory and reinforcing its position as a leading franchisee in the fitness sector, Fitness Holdings North America LLC has officially opened Crunch Troy. Launched in June 2026, the brand-new, state-of-the-art facility marks a significant milestone in the company’s regional expansion strategy, capturing a high-demand market in New York's Capital Region.
Located at 120 Hoosick Street, Crunch Troy represents the 54th club in the Fitness Holdings portfolio and its 10th Crunch location in New York State. This opening kicks off a summer of accelerated expansion for the group, with additional locations to follow in quick succession.
Strategic Market Positioning & Facility Footprint
The launch of Crunch Troy reflects Fitness Holdings' disciplined approach to real estate selection and market penetration, converting a high-traffic retail location into a premium, high-volume fitness destination.
Significant Scale: Spanning 37,000 square feet, the club provides the necessary footprint to comfortably scale membership capacity while maintaining a premium user experience.
High-Value Amenities: The facility features heavy industrial-grade infrastructure, including an expansive layout of cardio and strength equipment, multiple Olympic lifting platforms, and dumbbells up to 125 pounds.
Premium Tier Monetization: Beyond traditional gym floor access, Crunch Troy captures higher-margin revenue through specialized offerings, including the proprietary HIITZone™ training ground, hot studios for yoga and Pilates, and a comprehensive recovery suite featuring a red-light sauna, tanning, and Human Touch® massage chairs.
